ElevenCreative lets you bring the same brand brief to every image

The logo is right, but the next image looks like it belongs to another company. Rebuilding a client’s brief in every prompt makes that problem easy to repeat. ElevenCreative’s October 9, 2026 Brand Kit moves visual assets and instructions into a reusable workspace object. Original announcement.

Keep the brief with the work

A kit holds colours, fonts, logos, reference images and application rules. Type @ to use it in Image & Video, Flows or the ElevenCreative agent. Teams share workspace kits, and an agency can keep separate client identities. ElevenLabs says it is available now; the announcement leaves eligible tiers, regions and kit-specific pricing unstated. Voice and sound are on its roadmap. What ships in Brand Kit.

The practical opportunity is to reuse approved direction while changing the deliverable. A palette alone cannot explain whether a logo may sit over photography or whether a client permits playful typography. Put those decisions in the rules, then inspect the output. Shared instructions are useful context; they do not establish that every generated detail will be correct.

A saved brief still has a generation bill

Image & Video charges depend on the model, settings, variations and resolution; an estimate appears before submission. Its existing free allowance is three image generations daily, while video needs a paid subscription. These conditions describe generation, rather than confirming who can create a kit. Official cost help.

Try next: if your workspace has access, build one kit from an approved logo, palette and reference. Tag it in a small image task and check lettering, logo placement and contrast before attempting video. This is a proposed trial, not a consistency test we performed. Our AI thumbnail guide helps turn the resulting image into a readable small-format design.